20 Top TikTok Trending Products in 2026 and How To Find Them
TikTok Shop is a growing sales channel for entrepreneurs and for businesses of all sizes. The social selling platform’s gross merchandise value grew from $1 billion in 2021 to $33 billion in 2025. Choosing the right products to sell on TikTok Shop enables you to enter this growing market with products users actually want to buy.
Here are 20 popular products on TikTok right now, how to find new trending products, and how to start selling them.
How to Choose the Right TikTok Products to Sell
-
Find Trending Hashtags: Find trending hashtags in the TikTok Creative Center to get a glimpse into trending items. Filter hashtags by industry and time period (7, 30, or 120 days) to see what is gaining traction. Another hashtag to review is #TikTokMadeMeBuyIt, which commonly denotes products that went viral after content creators featured or promoted them.
To learn more about popular hashtags for TikTok, select the “See analytics” button. You’ll see the total number of posts and views, and the interest over time.
-
Look for Internet-Wide Trends: Outside of TikTok, use keyword research tools like Google Trends to learn about the popularity of a search term over time. Marketplaces like Amazon and Etsy also show trending items and price points.
20 Best TikTok Products to Sell
-
Perfume
-
Number of ads: 17,000
-
Impressions: 242 million
-
Likes: 601,000
-
Shares: 9,000
-
Related hashtags:
#perfume,#perfumetiktok,#fragrance,#perfumetok
Fragrance fans have found a home on
#PerfumeTok, where creators discuss luxury “dupes” and scent layering. Food-inspired scents like Phlur’s Vanilla Skin are popular, having sold over 331,000 bottles on TikTok Shop.Food-inspired scents such as Phlur’s Vanilla Skin are one popular product category on the platform: The brand has sold more than 331,000 bottles of Vanilla Skin on TikTok Shop.
-
Shampoo and Conditioner
-
Number of ads: 11,000
-
Impressions: 134 million
-
Likes: 212,000
-
Shares: 7,000
-
Related hashtags:
#hairstyle,#hairtok,#haircare,#shampoo
TikTok’s short-form format is ideal for hair transformations and solving customer pain points, such as product buildup or scalp care – like Ouai’s Detox Shampoo, which claims to remove product buildup—lend themselves to videos about solving specific customer pain points or problems.
-
Casual Dresses
-
Number of ads: 10,000
-
Impressions: 56 million
-
Likes: 233,000
-
Shares: 5,000
-
Related hashtags:
#dresses,#longdress,#summerdress
Versatile dresses spike in demand during summer but maintain steady interest year-round through haul and styling videos.
-
Cases, Screen Protectors, and Stickers
-
Number of ads: 10,000
-
Impressions: 50 million
-
Likes: 163,000
-
Shares: 6,000
-
Related hashtags:
#phonecase,#iphonecase,#screenprotector
Phone accessories are lightweight and easy to ship. Mirror selfie-style videos make showing off cases natural and engaging.
Velvet Caviar has sold nearly 76,000 products on TikTok Shop, thanks in part to selfie-style videos showing the brand’s cases in the mirror.
-
Earphones and Headphones
-
Number of ads: 8,000
-
Impressions: 17 million
-
Likes: 54,000
-
Shares: 2,000
-
Related hashtags:
#headphones,#wirelessearbuds,#audiophile,#wiredearphones -
Popularized through unboxing videos, noise-cancellation tests, and aesthetic lifestyle videos.
-
Lipstick and Lip Gloss
-
Number of ads: 8,000
-
Impressions: 161 million
-
Likes: 470,000
-
Shares: 4,000
-
Related hashtags:
#makeuplover,#mua,#lipstick,#lipgloss,#lipcombo
Thrives through
#GRWM (Get Ready With Me) clips, lip swatches, and wear-test demonstrations.The Lip Bar’s Nonstop Liquid Matte Lipstick, for example, has sold almost 67,000 times on TikTok Shop, with creators like @thtbossmegan_ showing users what the product looks like on a person.
-
Beauty Supplements
-
Number of ads: 8,000
-
Impressions: 162 million
-
Likes: 257,000
-
Shares: 9,000
-
Related hashtags:
#supplements,#beautysupplement,#collagensupplements,#wellnesssupplements
Beauty supplements promise benefits like hair growth and skin elasticity with ingredients like collagen and hyaluronic acid. Although evidence is limited, the market is expected to grow at a 7.92% compound annual growth rate (CAGR), to reach $8.61 billion by 2035.
Products like MaryRuth’s Liquid Multivitamin + Hair Growth, which promises thicker hair and fewer wrinkles, are popular on TikTok Shop. It’s MaryRuth’s bestselling product on the platform, with more than 666,700 units sold.
Product videos with before-and-after transformations, like this one from @carlanna, show potential customers that products actually work.
-
Necklaces
-
Number of ads: 8,000
-
Impressions: 32 million
-
Likes: 122,000
-
Shares: 2,000
-
Related hashtags:
#jewelry,#necklace,#everydayjewelry
Budget-friendly costume jewelry and layered everyday pieces make popular impulse purchases and gift items.
-
T-shirts
-
Number of ads: 8,000
-
Impressions: 22 million
-
Likes: 81,000
-
Shares: 2,000
-
Related hashtags:
#tshirt,#tees,#graphictees -
Great for print-on-demand (POD) models. Marketed effectively through
#OOTDoutfit styling clips.
-
Makeup Tools
-
Number of ads: 8,000
-
Impressions: 57 million
-
Likes: 479,000
-
Shares: 3,000
-
Related hashtags:
#lashextensions,#makeupbrushes,#eyelashcurler
If you want to get into the beauty industry without selling cosmetics, consider tools like makeup brushes, lash extension kits, and eyelash curlers. These items are an essential part of makeup tutorials, which are incredibly popular on TikTok. There are 22.7 million posts with the tag #makeuptutorial.
-
Serums and Essences
-
Number of ads: 7,000
-
Impressions: 64 million
-
Likes: 126,000
-
Shares: 5,000
-
Related hashtags:
#skincare,#morningroutine,#serum,#nightroutine
Driven by
#SkinTok. Glass dropper serums targeting skin barrier repair and hydration yield high visual appeal.-
Hair and Scalp Care
-
Number of ads: 7,000
-
Impressions: 57 million
-
Likes: 241,000
-
Shares: 5,000
-
Related hashtags:
#haircare,#hairproducts,#curlyhairroutine,#hairjourney
The hair care market is growing beyond shampoo and conditioner. It now includes styling creams, mousses, masks, and more. Hair care needs vary widely, so find a niche such as hair growth or curly hair.
-
Bodysuits
-
Number of ads: 6,000
-
Impressions: 37 million
-
Likes: 284,000
-
Shares: 2,000
-
Related hashtags:
#bodysuit,#shapewear,#fajas
Some bodysuits are designed to be worn as tops. Fashion TikTokers who post videos about these products show viewers how to style them.
Other bodysuits function as shapewear designed to be worn underneath other clothing. Videos featuring these products, like the FeelinGirl bodysuit, which has sold more than 538,000 units on TikTok Shop, show the item’s shaping properties.
-
Household Cleaners
-
Number of ads: 6,000
-
Impressions: 61 million
-
Likes: 162,000
-
Shares: 7,000
-
Related hashtags:
#cleantok,#cleaning,#bathroom
Convert strongly through satisfying, dramatic cleaning transformations featured under
#CleanTok.-
Toothpaste
-
Number of ads: 6,000
-
Impressions: 179 million
-
Likes: 144,000
-
Shares: 4,000
-
Related hashtags:
#teeth,#teethwhitening,#teethcare
Toothpastes with natural ingredients and eco-friendly packaging can be winning products on TikTok. Take Bite Toothpaste Bits. Bite has sold more than 7,000 jars of its toothpaste bits on TikTok Shop.
-
Manicure and Pedicure Tools
-
Number of ads: 6,000
-
Impressions: 45 million
-
Likes: 210,000
-
Shares: 3,000
-
Related hashtags:
#nails,#nailart,#manicure
Nail salons and independent artists use TikTok to promote their businesses. While these videos typically focus on their design process, their manicure and pedicure tools—nail drills, cuticle cutters, and LED curing lamps—are always in the background.
You can grow a nail business by selling these products on TikTok. Partner with nail art creators or make your own content showing how to achieve salon-quality results at home.
-
Hoodies and Sweatshirts
-
Number of ads: 5,000
-
Impressions: 19 million
-
Likes: 65,000
-
Shares: 1,000
-
Related hashtags:
#hoodie,#sweatshirt,#streetwear
Brands like Comfrt, which has sold 164,800 Signature Fit weighted hoodies on TikTok Shop, use affiliate marketing content creation to sell their products on TikTok Shop.
Affiliates like @deniellemeagan post videos advertising Comfrt products. They encourage customers to use their affiliate link to purchase, which gives shoppers a discount while providing affiliates with a commission.
-
Sunglasses
-
Number of ads: 5,000
-
Impressions: 28 million
-
Likes: 98,000
-
Shares: 2,000
-
Related hashtags:
#sunglasses,#eyewear,#shades
Sunglasses are popular year-round, but interest spikes during the summer months, according to Google Trends. Opt for affordable plastic frames to stay price-competitive with popular options on TikTok Shop.
-
Moisturizers and Mists
-
Number of ads: 5,000
-
Impressions: 41 million
-
Likes: 115,000
-
Shares: 3,000
-
Related hashtags:
#moisturizer,#face mist,#hydrationskincare
Moisturizer is an essential part of any #skincareroutine. One successful moisturizer on TikTok Shop is Dieux’s Instant Angel, which has sold more than 40,000 times.
-
Rings
-
Number of ads: 4,000
-
Impressions: 15 million
-
Likes: 51,000
-
Shares: 1,000
-
Related hashtags:
#rings,#jewelrystack,#statementring
Rings work for everyday wear and special occasions. TikTok videos in this category showcase unique engagement rings, behind-the-scenes looks at ring creation and artistry, and “ring tours,” in which creators show viewers each item in their ring stack.
